Coming Together in the Spirit of Queen Esther

Published Wednesday, March 4, 2020

During Purim, we celebrate Queen Esther and her courageous acts to unite the Jewish people against hatred. The holiday provides a timely reminder that we are stronger when working together. 

Here are a few ways around the JCC that you can make an impact in the spirit of Esther.

Donate Food

The Book of Esther describes Purim as “a day of gladness and feasting, a holiday, and of sending portions to one another (mishloach manot ),” which represented the gifting of food to others. In this spirit, we will again be collecting non-perishable food items at our 51st annual Adloyadah Purim Carnival on Sunday, March 8. All donations will go to the Broadmoor Food Pantry located inside the Broadmoor Community Church.

Donate Supplies

Donate to the J-Serve Supply Drive supporting The First 72+ and Eden House. J-Serve is a global service initiative for Jewish teens held annually. BBYO, JewCCY, and the Jewish Federation of Greater New Orleans have teamed up this year to collect gently used backpacks, deodorant, feminine hygiene products, cleaning supplies, and toiletries. You can drop off supplies through Friday, March 27 at one of five convenient locations, including both JCC campuses:

  • New Orleans JCC – Uptown | 5342 St. Charles Avenue
  • New Orleans JCC – Metairie | 3747 W. Esplanade Avenue
  • Congregation Gates of Prayer | 4824 Canal Street
  • Touro Synagogue | 4238 St. Charles Avenue
  • Temple Sinai | 6227 St Charles Avenue

Donate Clothing 

One of the ways we embrace the Purim holiday and the spirit of coming together is by performing mattanot le-evyonim, which means giving to those in need.

During Spirit Week, March 9 through 13,  the JCC Nursery School is organizing a clothing drive to support the New Orleans Mission. The New Orleans Mission provides food, shelter, and clothing to the city’s homeless, hurting and hungry. The most requested items are socks and pants. You can drop off gently used clothing by the Children’s Desk in the boxes provided. 

Take a Stand 

Queen Esther used her position of power to speak on behalf of others, risking her own wellbeing to do so. We can all channel our inner Esther to speak out against hatred. An easy way to do so is joining the more than 150,000 individuals and 180 organizations, including JCCs across North America, who have pledged to fight Anti-Semitism.  Add your name to the list at to take a stand. 

Pledge to Combat Anti-Semitism

Interesting Reads about Purim and the Story of Esther

Learn more about the Purim holiday and Queen Esther, one of Judaism's most celebrated heroines.

5 Reasons Purim is the Ultimate Feminist Holiday, Hey Alma

9 Life Lessons From Queen Esther,

Queen Esther: Destiny's Child,

Purim 101,



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